Lavender AI
- Free - 5 analyses/month; Starter - $29/month; Pro - $49/month; Teams - $69/user/month
- 7-day trial with no credit card
- Chrome Extension: Gmail, Outlook, LinkedIn, Salesforce
- Email scoring 0-100 + one-click Fix It button
- Ora AI Agent - $500/agent/month, up to 1,000 emails per month
Lavender AI is a specialized AI coach for B2B sales that operates inside Gmail and Outlook, analyzing each cold email in real time. The service is trained on data from real sales campaigns and helps SDRs, BDRs, and sales managers increase response rates without switching tools.
Key Features of Lavender AI
- Real-time Email Scoring (0-100 points) - The system analyzes length, tone, readability, and quality of the CTA as you type; the "Fix It" button instantly corrects structure to improve the score.
- Personalization via LinkedIn and Public Data - The service automatically pulls prospect information and offers icebreaker phrases based on role, posts, or recent company events without switching tabs.
- AI-Generated "Start My Email" - Just describe 2-3 key points, and the platform creates a full email with a concise CTA, especially useful for "blank page syndrome."
- Mobile Preview - More than 50% of business emails are read on smartphones; the tool shows how the email looks on a mobile screen and warns about excessive length.
- Spam and Deliverability Check - Before sending, it analyzes spam filter triggers and technical issues that might prevent landing in the "Inbox."
- Team Coaching Dashboard - Managers see each employee's email scores, improvement dynamics, and team benchmarks for targeted coaching sessions.
- Lavender Anywhere + Ora AI Agent - Extension works over Salesforce, Google Docs, and LinkedIn; the new Ora agent independently researches prospects and sends up to 1,000 emails per month to over 4,000 contacts.
Advantages and Disadvantages
- Coaching directly in Gmail and Outlook
- Data from 2 billion actual emails
- 9.9/10 rating on G2
- Transparent pricing with no hidden conditions
- Free for students and job seekers
- SOC 2 and GDPR compliance
- Email-only, no LinkedIn and calls
- Chrome extension occasionally freezes
- Teams plan is costly for scaling ($3,450/month for 50 users)
- AI emails detected by checkers
Lavender AI Pricing
- 5 email analyses per month
- 5 personalizations
- Gmail and Outlook
- No AI features in integrations
- Unlimited email analysis
- Email Scoring & Coaching
- Lavender Anywhere
- Basic analytics
- Everything from Starter
- Advanced personalization
- Outreach and Salesloft
- Priority support
- Team dashboard
- Shared templates
- Team benchmarks
- 1,000 emails per month
- 4,000+ contacts per year
- Autonomous outreach
- No annual commitments
Lavender AI vs Competitors
The main difference from ChatGPT ($20/month) is that ChatGPT lacks built-in inbox integration, sales benchmark data, and email scoring systems. ChatGPT generates text, while Lavender trains users to write specifically for B2B prospect reactions.
Compared to Reply.io (Jason AI), the platform falls short in multichannel capability-Jason includes LinkedIn and calls. However, in the email coaching niche, the depth of recommendations and accuracy of the scoring are significantly higher. Outreach and Salesloft are not competitors but an ecosystem: Lavender integrates over these platforms as a coaching layer.
Use Cases
Who is Lavender AI for
- SDR and BDR in B2B - Specialists in cold outreach needing to send dozens of personalized emails daily to increase response rates.
- Sales Managers - Leaders who want to conduct data-driven coaching instead of relying on subjective impressions.
- Startups and Founder-Led Sales - Founders who handle sales themselves without a full-time cold email coach.
- Recruiters and HR - Specialists who personalize emails to top candidates to increase engagement.
- ABM Marketers - Teams in account-based marketing where each email to a key account has strategic importance.
How to Get Started with Lavender AI
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1Install the Chrome Extension - Go to lavender.ai and add the extension to your browser; registration takes less than 2 minutes.
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2Connect Gmail or Outlook - The service will request email access and automatically embed the panel into your inbox interface.
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3Activate the 7-day trial - Without entering a credit card, you get full access to Individual Pro to evaluate the actual workflow.
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4Write your first email and get a score - Start typing text; the panel on the right will show the real-time score and specific recommendations for improvement.
Frequently Asked Questions about Lavender AI
Is Lavender AI free?
Yes - the Free plan includes 5 analyses and 5 personalizations per month. Students, job seekers, and bootstrap entrepreneurs receive extended free access until employment or stable income.
Why is Lavender AI better than ChatGPT for sales emails?
Unlike ChatGPT, the service is built directly into Gmail and Outlook, scores emails on a 100-point scale trained on about 2 billion real sales campaigns, and automatically pulls prospect data from LinkedIn without tab switching.
What is Ora and how much does it cost?
Ora is an autonomous AI sales agent powered by Lavender ACI: it independently researches prospects, writes, and sends emails on full autopilot. Price is $500/agent/month, including 1,000 emails and over 4,000 contacts per year, with no annual commitments.
How secure is the service for corporate use?
The platform is SOC 2 certified and GDPR compliant, reducing barriers to adoption by corporate clients, especially in regulated industries. The enterprise plan includes advanced security settings and a dedicated support manager.
Lavender AI Integrations
Lavender AI occupies a narrow but deeply specialized niche in email coaching for B2B sales. If your team spends hours on cold outreach and seeks systematic growth in response rates, the 7-day trial without a credit card allows you to test this on real emails today.